THE CERCANOS WAY
Personalized Care built around people, not just another app
We combine clinical care, behavior change, and cultural connection into one solution
App & Devices only
Most programs rely on apps and devices alone, leaving patients to figure things out on their own. They offer convenience but lack personal support to adress individual patient needs.
Human connection
We are a care team using virtual tools to address our patient's needs. Our care team listens, understands, and supports patients with empathy, consistency, and trust - leading to real results.
One-size-fits-all
Generic programs treat everyone the same, ignoring clinical, cultural, social, and behavioral context. That leads to low engagement, poor outcomes, and wasted resources.
Cultural alignment
Our care teams reflect and respect the communities they serve. We speak the language, understand the values, and approach care in a way that feels familiar and trustworthy.
Digital nudges
Most programs send reminders and tips through texts or apps but rarely lead to lasting change. Nudges are easy to ignore when no one is truly following up.
Frequent, Protocol - driven contact
Our team reaches out consistently based on clinical need, a personalized care plan not a calendar. From medication check-ins to lifestyle coaching, every contact is intentional and tailored to help the patient stay on track and feel supported at every step.
Siloed programs
Other solutions focus on one issue at a time, leaving patients with disconnected care. That fragmentation often leads to confusion, missed follow-up, or avoidable ER visits.
Most Programs
Cercanos Way
Coordinated care
Cercanos offers integrated support across primary and specialist care, behavioral, medications and social needs. We work directly with each patient’s primary care or community doctor to keep care connected, close gaps, and create a smoother, more effective experience for everyone involved.
OUR PRODUCT
We were built for value-based care from day one. Our model is designed to deliver what matters most: better outcomes, lower costs, and stronger patient engagement, especially for Hispanic communities.
We speak your language and understand your needs
Our care team communicates in Spanish or English, whichever you’re most comfortable with. We have been through a similar journey. We understand your culture, your family dynamic, and the way you live day to day. That means you never have to explain where you’re coming from, just what you need.
Real people you can count on
You won’t be left alone with an app,chatbot or virtual assistant. Our team are real people. We check in, follow up, and walk with you as you work toward your health goals. Whether it’s nutrition, medication, or emotional support, we’re here - by phone, video, or message, every step of the way.
Care that fits your life
We work around your schedule and your reality. No long drives, no confusing portals. Your care plan is practical and personalized, and we adapt as your life changes. It’s healthcare that actually adapts to you, not the other way around.
PRODUCT OVERVIEW
Proven care model to improve experience, outcomes and cost.
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Cercanos helps health plans reach high-risk Hispanic members with culturally aligned, virtual-first care. We improve HEDIS and Stars performance, reduce avoidable utilization, and close clinical and social gaps that traditional models often miss. Scalable, measurable, and built for value-based care.
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Cercanos helps employers support their Hispanic employees with care that actually connects. Our virtual-first solution improves chronic condition management, lowers absenteeism, and builds trust through personalized coaching and cultural understanding. Better health means happier employees.
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Most providers lack the time and resources to manage high-need patients between visits. Cercanos extends your care team with culturally aligned coaching, navigation, and virtual follow-up. We help you close gaps, improve outcomes, and succeed in value-based care without overwhelming your practice.
“We built Cercanos because we know that chronic care only works when it’s built around people — their lives, their culture, their truth.”
— Juan Estrada, Founder & CEO